Spotify is definitely taking this year’s Cannes Lions festival truly. The music streaming program is releasing a new campaign to celebrate the 60th anniversary of the Cannes Lions that may pay tribute to people who have helped “shape creativity” by asking what music inspire them.

Created by Droga5, the campaign, dubbed 60Inspirations, releases Monday and functions people just like Arianna Huffington, Maurice Levy, Bob Greenberg, John Legend and John Boiler. Wendy Clark, senior VP-integrated marketing at Coca-Cola, is additionally one of the “titans.” The two companies signed a global deal in 2012 to make a seamless, social music sharing experience. Rounding out the listing of titans are Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather, Steve Stoute, CEO at Translation, David Droga, founder of Droga5, and David Lubars, chief creative officer at BBDO .

The campaign lives online, and will certainly lead to a unique Spotify playlist of 60 songs, as well as commentary from the titans about why they picked them. It’ll additionally be pressed by out-of-home ads appearing at the airport in Nice.

Erin Clift, VP-global marketing and relationships at Spotify, stated that while last year, the organization went to Cannes in a really “simplistic” way, they truly desired to make a larger splash this year. As well as 60Inspirations, Spotify is also overtaking a restaurant on the Croisette to produce a space to display ways music has influenced advertising in the past year, and keeping sessions for Cannes delegates about creativity and music. There’s additionally a new application, “Resonate,” that will allow attendees explore their “agency’s soundtrack,” and certainly, a mid-week party to celebrate it all. Ms. Clift stated that each titan was picked according to people who play a special role at Cannes, or who serve as inspiration for those attending.

Certainly, there’s a business plan too. Ms. Clift stated that since Spotify does monetize its product by joining up with brands and agencies, Cannes is the perfect location to “showcase some of the amazing pieces of work that are happening when music and experiences that encourage customers are being incorporated.”

Spotify is also beginning to position itself more as a “curator” for wonderful music instead of a more general, free-for-all conduit to access it. Although the service has over 20 million tracks that listeners may browse through, not too long ago introduced product features just like Discover indicate a move towards more “social listening,” according to recommendations from people and artists you stick to. “It’s wonderful to see what David Droga’s taste in music is, what he properly be listening to at Cannes,” said Ms. Clift. “We truly wish to associate music with moments.”