Spotify would like to improve the quantity of free music it presents to smartphone users in the UK, in a move more likely to fuel a sharp rise in on-the-go streaming.

Right now, just Spotify subscribers who spend 9.99 a month can enjoy tracks on mobile phones and tablet computers right after a free 30-day trial.

The digital music program is likely to enter negotiations with main music companies this month as it hammers out new licensing agreements.

Spotfiy’s proceed to broaden its free offering will give it an edge on its streaming {competitors|rivalry}, Napster, Rdio and Deezer, all of which charge a monthly ?ê\9.99 fee to enjoy music on the run.

This past year, Spotify released a free radio player for Apple iPhone and iPad owners in the US providing unlimited music and stations next to advertising. Complex licensing arrangements imply that Spotify has been not able to release this service in the UK however a renewed push in the latest negotiations with rights holders often see a related product provided to music fans in Britain.

Based on US technology site, The Verge, Spotify has began negotiations in the UK with Warner Music ¨home to Bruno Mars and Fleetwood Mac and will certainly begin talks with the other 2 music majors, Sony and Universal, in the arriving weeks.

Industry experts think London-based Spotify is in pole position among streaming competitors to broaden its free offering. The company has were able to convert about a fifth of its 20 million active customers into paying subscribers and has paid over $500m to rights holders as its release in 2006. The loss-making company pays 70% of its income to rights holders, which totalled €187.8m in 2011 based on the newest available accounts.

Spotify faces competitors in the UK from US-based Rdio, which released in Britain last year with a related pricing model. Deezer is an additional competitively priced competitor, but has the benefit of being bundled into Everything Everywhere’s UK 4G service from the release in October 2012.

Research provided by the BPI, the UK music business trade body, earlier this month demonstrated the growing need for streaming services to customers and report labels. Products such as Spotify and Rdio contribute nearly 50m each year to music labels, making up 15.2% of their digital income, based on the research.

A year ago saw the start of the first Official Streaming Chart in the UK, eight years following the introduction of the legal download chart.